Fatal Sales Failures: Too Good to Be True
Merlin U Ward discusses why it's risky to make a pitch that sounds "too good to be true."
View ArticleFatal Sales Failures: Your Opinion Doesn’t Matter
If your perspective is outbound on the customer, you need to change your viewpoint. See and understand the world from the client’s perspective, internalize what they know, observe, and live everyday...
View ArticleFatal Sales Failures: Liar, Liar!
What happens when your prospect thinks you lied about the price of your services? #FatalSalesFailures
View ArticleHow Do You Really Train Customer Service Employees?
How well you prepare customer service representatives has everything to do with your brand.
View ArticleBigger Sales through Connected Employees
Encourage your employees to build a professional social media presence to build a thought-leader company.
View ArticleIs your brand promise clear?
A few days ago we had an air conditioning company come to the house for a seasonal check-up of our system. The guy who came out was polite and seemed knowledgeable and thorough, and after his...
View ArticleAre You a Giver? Philanthropy and Your Brand
Corporate philanthropy has been around for hundreds of years. From the town groceries running a line of credit for local families to the local merchants who sponsor Little League to the corporate...
View ArticleReview of New Spin Sucks Book
I am so pleased to be included among the “brand ambassadors” helping to launch Gini Dietrich’s new book, Spin Sucks. Especially so because I think you will find the book extremely valuable. As a...
View ArticleHow to Offend Your Newest Customer
Tactics that seem to be customer-friendly can really backfire if you imply service that you don’t intend to deliver.
View ArticleAre You Building Trust or Just Fixing Blunders?
We came home from the grocery with a little mesh package of new red potatoes. Also a package of baby portabella mushrooms. Planned to use them on the same day; did not demand that they stay fresh for...
View ArticleThe “grey matter” of your team is what matters.
Earlier this week, in the blog post by @jolewitz he talks about how critical people are to a business’ success. In the comments he and @RaynaNyc talked about how your team is one of the biggest unique...
View ArticleWhy I Became a Whale Hunter by Dave Cooke
Nothing is more critical to the sustainable success of a business than its abilities to galvanize the organizational team around their accountabilities for growth. While so many businesses place a high...
View ArticleIs Your Company Discoverable? Hear What Chris Baggott Has to Say
Conversation with Chris Baggott about "The Key to Fast Growth is Discoverability." The post Is Your Company Discoverable? Hear What Chris Baggott Has to Say appeared first on The Whale Hunters.
View ArticleSeven Bad-Boss Behaviors to Avoid
Strong workplace relationships among leaders and their employees are vital to a healthy organization. Gallup found that no single factor more clearly predicts the productivity of an employee than his...
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